Write an evaluation of how effective you think the Dubble campaign has

Write an evaluation of how effective you think the Dubble campaign has been so far and how your advertising has aimed to reach Dubble’s target audience eff. The Dubble Campaign: ‘Write an evaluation of how effective you think the Dubble campaign has been so far and how your advertising has aimed to reach Dubble’s target audience effectively.’ In October 2000, Comic Relief and The Day Chocolate Company teamed up with Kuapa Kokoo, a co-operative of 35,000 Ghanaian cocoa farmers, to launch Dubble, a unique chocolate bar aimed at 10 -16 year olds. In January 2001, Dubble was introduced to the public through a ‘chocolate challenge’ competition launched by Comic Relief on the Live and kicking show. The competition was to design a wrapper for Dubble. In October, Dubble was launched onto the shelves of supermarkets and outlets. Free bars were given away in Smash Hits and Match magazines. A Dubble website was developed featuring a web link between schools in Ghana and the U.K. Dubble advertisements were featured on T.V, magazines and the Internet, all media widely used by teenagers. Dubble is part of the Fair Trade campaign, which ensures that farmers in developing countries, who grow crops like cocoa used in chocolate making, are paid fairly for their products. Fair Trading and links with Comic Relief are important attributes for Dubble. The Fair Trade link helps children understand Dubble’s aim- helping Ghanaian cocoa farmers. Additionally, the f...